Resources Library by ANA

What price advice?

This paper will describe how a sector within the British agricultural industry has been required to adjust to the political and economic problems in agricultural production prevalent in the 1980's. During the Second World War and in subsequent...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Christine Ward

June 15, 1987

Potential evolutions of medical, industrial, and distribution practices in the Japanese pharmaceutical business strategy of the Japanese government

Since some years the Japanese government had decided to yearly reduce the drug reimbursement price considerably and to ask patients to share a greater part of the medical cost. The government, thus was working towards at least two goals: - Reduction...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: J. B. Bouée

June 15, 1987

An on-line database of a government-sponsored training scheme

The Youth Training Scheme (YTS) is one of a number of training programmes administered by the Manpower Services Commission (MSC) in the UK. From its introduction in the spring of 1983 YTS offered one year of combined training and work experience to...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: Duncan Gray, Stephen Kelly

June 15, 1987

The use of social research in public service advertising

This paper will demonstrate how research was used to solve one of Egypt's most serious problems "Infant Mortality Resulting from Dehydration". Today, four years later, we are, indeed happy and proud, to state that as a result of the advertising...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Loula Zaklama, Farag El Kamel

Company: RadaResearch & Public Relations Company

June 15, 1987

Magazines during recession

Abroad the economic conditions of Denmark are considered to be favourable, compared with many other European countries, a truth with many modifications, participated in the general economic growth of the western societies, bringing the standard of...

Catalogue: Seminar 1985: Quality In Publishing

Author: Søren Heede

November 27, 1985

The mini parliament technique

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Klaus-Christian Kleinpeld, Claus Merbold

June 15, 1985

Counselling without moralizing

This papers presents the main results of a research study aimed at defining the communicational strategy to be applied through a national TV campaign promoted by the French Committee on Health Education, and concerning alcoholic overconsumption.

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Eliséd Veron

Company: SORGEM IMR

June 15, 1985

The mini parliament technique (German)

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Klaus-Christian Kleinpeld, Claus Merbold

June 15, 1985

Entrepreneurship

In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Dirk Huisman

Company: SKIM

June 15, 1985